Burger King Franchising in Saudi Arabia Essay Example

Burger King Franchising in Saudi Arabia Essay Example Burger King Franchising in Saudi Arabia Essay Burger King Franchising in Saudi Arabia Essay Burger King Franchising in Saudi Arabia Name: Course: Lecturer: Institution: Date: Burger King Franchising in Saudi Arabia Introduction Franchising has becoming a lucrative business in Saudi Arabia. Since its inception in Saudi Arabia, the success rates are extremely high while the unsuccessful rates are extremely low. As a result, many businesspersons in Saudi Arabia have taken advantage of these opportunities and ventured into this industry. According to statistics, many people in Saudi Arabia are looking for quality goods and services. In this case, the American industries have also taken these opportunities and they have vigorously marketed their products in the Saudi Arabian market. This has resulted to businesspersons franchising using the American companies. One of the most prominent brands commonly franchised in Saudi Arabia due to its fame, quality and advantages is Burger King. Discussion Franchising can be described as when a company decides to use a brand that is common in the market to distribute goods and services to the customers. In this case, the buying company is expected to display all the brands to the company. The employees are expected to wear the company colors if it is the company policy. Moreover, the buying company is expected to follow the policies of the mother company (Olayan Group of Companies, 2012). In case the franchise company needs to introduce a new policy, all the other companies are consulted and are expected to follow. Burger King was founded in Florida, America by Keith and his wife. They were inspired by the McDonald brothers. However, the company has been marred by difficulties all through despite the significant growth that it took all over the years until present. Franchising of Burger king in Saudi Arabia started in 1990, by Olayan Financing Company (Olayan Group of Companies, 2012). The group started opening several Burger King Restaurants where people came to eat. The business continued to boom and currently there are many Burger King Restaurants that are currently opened in Saudi Arabia. In Saudi Arabia, Burger King Restaurants have been opened in the metropolitan areas of Riyadh, Jeddah and Dammam. Olayan Group of Companies has introduced other Burger King Restaurant in Makkah, Hofuf and Jubail. This clearly shows that the people of Saudi Arabia embraced the burgers and they are asking for more in the restaurant. This increase in customers has led to the significant growth of the Burger King Restaurants in Saudi Arabia. Additionally, the opening of the new restaurants is a testimony of immense growth of the Burger King Franchise in Saudi Arabia. Recently, the Olayan Company has introduced new products that will suit the Muslim community and will not affect their religion. This new product is referred to as the ‘big king.’ Literally, the burger is huge thus; it is corresponding with the name. The regional Burger King Franchise is promoting the new product using slogans like ‘big king, big taste, more meat and less bread’ (Olayan Group of Companies, 2012). According to the financial data, Olayan Group of Companies Chief Executive Officers indicates that the new product has been embraced by the customers and revenues have increased significantly. According to the Burger King Headquarters, the Saudi Arabian Burger King Franchise has been the most successful franchise internationally. As a result, the management team was awarded with a trip to Miami as their price money. This shows that the Burger King Franchise in Saudi Arabia has had a significant growth in Saudi Arabia more than the other franchises internationally. In this case, Franchise business in Saudi Arabia is booming business for the businesspersons to venture in since the risk rate is low while the success rate is high. The advertising of the Burger King Restaurant in Saudi Arabia is extremely different from the other franchises in other companies. This is because the advertisements must respect the Muslim religion. If not it means that the company is disrespecting the Muslims. This will result the company loosing most of their customers to their competitors. In this case, there is one advertisement that has been developed for the purposes of advertising in Saudi Arabia (Olayan Group of Companies, 2012). It is because of such strategies, the Burger King Restaurant in Saudi Arabia is flourishing. Finally, after Saudi Arabia won the bid to hold world cup, the management of the company has decided to introduce new strategies. These strategies are aimed at attracting potential customers who will come to watch the world cup in Saudi Arabia. In this case, the management has decided to introduce big screen television in the restaurants. This will encourage the hungry funs to watch the world cup while they are eating burger in the Burger king restaurant. This strategies shows Burger King Franchise in Saudi Arabia has potential growth in the near future (Olayan Group of Companies, 2012). Finally, all this success can be attributed to the newly promoted Burger King Franchise Chief Executive Officer Samer Al-Khawashki. He started as the marketing manager in 1993 when Burger King Restaurants were big opened in Saudi Arabia. At this time, the Olayan group Of Companies needed to promote the company so that they could create awareness to potential customers to increase the sales of the company. He took this task and he has promoted the companies name in Saudi Arabia resulting to the significant growth over the past few years (Olayan Group of Companies, 2012). Conclusion Franchising can be described as the process where a company distributes goods and services using another company’s brand name. In this case, it buys the rights from the mother company in order to use the brand. Burger King Franchising is Saudi Arabia has been significantly been growing since its inception. It first started in Riyadh but it has significantly grown creating new stores all over Saudi Arabia. Currently, the franchise is experiencing high revenues and it has a growth potential especially in the world cup season. References Olayan Group of Companies. (2012). Charting Strategies For the Future. Communique. Riyadh, Saudi Arabia. Olayan Group of Companies. (2012). Food Franchising in the Middle East. Retrieved from: olayan.com/operation_details.aspx?productid=17 Olayan Group of Companies. (2012). In the Big Apple. Communique. Riyadh, Saudi Arabia.

Open Class Words - Definition and Examples

Open Class Words s In English grammar, open class refers to the category of content words- that is, parts of speech (or word classes) that readily accept new members. Contrast with closed class. The open classes in English are nouns, lexical verbs, adjectives, and adverbs. Research supports the view that open-class words and closed-class words play different roles in sentence processing.   Ã‚   Examples and Observations All the words in a language can be broadly divided into two categories, open and closed. The closed category is so called because it does not easily accept new words. Its members are fixed and do not usually change . . .. The open category . . . contains nouns, verbs, adverbs, and descriptive adjectivesexactly those parts of speech that remain open to new additions . . ..Words in the open category are usually further divided into simple and complex words. Simple words contain just one morpheme (house, for example, or walk, slow, or green), whereas complex words contain more than one (houses, walking, slowly, or greenest).(Thomas E. Murray, The Structure of English. Allyn and Bacon, 1995)Open-Class Words in Telegraphic SpeechExamples of open-class words are those belonging to the major part-of-speech classes (nouns, verbs, adjectives, and adverbs), which in any language tend to be quite large and open-ended. that is, an unlimited number of new words can be created and added to these c lasses. . . .One familiar variety of language in which the distinction between open-class words and closed-class words is important is known as telegraphic speech. The term telegraphic derives from the kind of language used in telegrams, where considerations of space (and money) force one to be as terse as possible. HAVING WONDERFUL TIME; HOTEL GREAT; RETURNING FLIGHT 256; SEND MONEY; STOP. Generally speaking, in telegraphic forms of language the open-class words are retained, whereas the closed-class words are omitted wherever possible.(Adrian Akmajian, et al., Linguistics: An Introduction to Language and Communication. MIT, 2001) Open Class Words  Ã¢â€ â€ Closed Class Words[O]pen-class words can evolve into grammatical words over time (grammaticalization). It is an essential part of the dictionarys task to describe this evolution. For example the verb ought (ought v.) has evolved from being the past tense of to owe to the condition of a pure auxiliary. Moreover, open-class words can develop senses that constitute fully grammaticalized lexical items, while retaining their original character in their other senses. For example, the verb to let (OED let v.1), the original meaning of which is leave or allow to pass (Branch I), and which retains a number of lexical meanings, developed in Middle English and still has an imperative auxiliary use with the infinitive (let us go).  Or an inflected form of an  open-class word  may develop an independent use as a grammatical word, for example the conjunction providing. Additionally, grammatical words can develop from compounds that start out as straightforward  syntactic constructions: for example, as and also from all so.(Edmund Weiner, Grammatical Analysis and Grammatical Change.  The Oxford Handbook of Lexicography, ed. by  Philip Durkin. Oxford University Press, 2015) Other Relevant References Complex WordsGrammaticalizationMental LexiconMonomorphemic WordsWhat Are Word Classes, and Whatever Happened to the Parts of Speech?

George At Asda Brand Image and Positioning Essay

George At Asda Brand Image and Positioning - Essay Example To begin with, Asda is a chain of supermarkets in the United Kingdom that began as a subsidiary to Wal Mart 1999. In recent times, it has come to occupy the position of the second largest chain in UK after TESCO. Asda is owned by Wal Mart and it consists of 37 supermarkets, 5 Asda Living stores, 10 George Clothing Stores, and 24 depots. To this effect, it makes use of 150,000 employees in all of its 340 units. (www.wikipedia.com) With the Asda Public Campaings becoming huge successes, the chain retains a 16.8% market share as of February 2007. This is second only to TESCO which has a 31.4% share. Its closest competitor is Sainsbury which follows at 16.5%. (www.wikipedia.com) Besides promoting itself as the lowest price supermarket by remaining loyal to the Advertising Standards Agency, Asda has paid special attention to its clothing line that goes by name of George. The marketing and branding features that have been related with this brand in the last two years are as follows: The aim of this paper is to study the changes made by George clothing as far as branding and brand image are concerned, in the past two years, with a focus on measuring the success of the same. This will be studied from various aspects like conception of brand image, and others, so as to measure the same on various counts. The methodology used in this case is that of the Elaboration Likelihood... In order to become a more global brand, it has marketed its clothes in Mexico, UK, Canada, Argentina, Japan, and the US. It has launched various new categories of clothing in the past two years including lingerie, kids wear, baby wear and many others. It has retained an image of being easy to maintain besides being affordable due to its association with Asda, yet it has created a niche market of its own. It has raced ahead of Marks and Spencer's in the last two years as far as market share is concerned. (Official Website: George; http://www.george.com/company/) Methodology and Purpose Statement The aim of this paper is to study the changes made by George clothing as far as branding and brand image are concerned, in the past two years, with a focus on measuring the success of the same. This will be studied from various aspects like conception of brand image, and others, so as to measure the same on various counts. The methodology used in this case is that of the Elaboration Likelihood Model. The choice of the Elaboration likelihood Model was one that came directly from the consumer oriented characteristics of brand equity and brand knowledge. Elaboration Likelihood Model (Petty & Cacioppo 1983), for instance, identified message relevance as one of these factors. According to this model, when message relevance is high, individuals will actively process and evaluate the information in the advertisement when forming or changing attitudes. When message relevance is low, individuals will not actively process the information in the advertisement, but will instead rely on peripheral message cues to form or change attitudes. This dissertation will therefore draw on the elements of the Elaboration Likelihood Model in order to study the elements that define the nuances of

Myth and History Essay Example | Topics and Well Written Essays - 2250 words

Myth and History - Essay Example However, other perspectives opine that myths do not always agree with history since most are branded as a discourse of fabricated stories while history aims to state true facts about things. The purpose of this paper is to investigate how certain Greek myths negotiate the relationship between myth and history and further elucidate whether the two terms oppose each other in the chosen myths. When dealing with cultural and social history of the Greek, scholars have proven that myth is an invaluable source of facts and information (Powell 89). Greek mythology served as a pathway of explaining the natural phenomena witnessed by humankind and the environment in which they lived from days, through months, seasons and years. Of particular interest, they were connected more intricately to the Greek world’s religion. However, whether a study focuses on Greek sexual customs and traditions or the rise of cities, the historical facts will always be engrained deeply in the Greek myths that are embodied explicitly in narrative collections and implicitly in arts. Speaking broadly, the imaginative myths created by the Greeks are an explanation of just about all aspects of life and the human condition (Woodward 14). This paper will examine how the Hesiod’s myth of Theogony, which is classified as cosmogonical myth, and the myth of Prometheus, a transformation myth, go abo ut the relationship between myth and history. Like most historical narratives, the Greek mythology typically begins with the myths of creation, attempting to make sense of the mysteries of life and imposing order and structure so as to define where the universe, races and individuals are placed (Powell 73). As a cosmogonical myth, the myth of Theogony is among the most important Greek myths as it seeks to explain the origins of heaven and earth. Viewed strictly from the perspective of the historical and/or religious origins of heaven and earth rather than

Tiger Beer Essay Example for Free

Tiger Beer Essay Launched in 1932, Tiger Beer became Singapores first locally brewed beer. It is a 5% abv bottled pale lager. As APBs exclusive flagship brand, it is available in more than 60 countries worldwide including the USA, Canada, Australia, New Zealand and various countries in the Middle East, Europe and Latin America. ] Distribution ? APB has breweries in Singapore, Malaysia, Thailand, Vietnam, Cambodia, China, New Zealand, Papua New Guinea, India, Sri Lanka, Laos and Mongolia. The company has a strong market share in several countries within the Asia Pacific Region, primarily in Singapore, Malaysia, Vietnam, Cambodia, Papua New Guinea and New Zealand. ? In Malaysia, Tiger Beer is produced and marketed by Guinness Anchor Berhad (GAB). ? In the USA, Tiger Beer’s brand is well known in New York and San Francisco. ? In the UK, Tiger Beer can be found in more than 8,000 premium bars/clubs and distribution outlets in its major cities. ? Tiger Beer gained considerable popularity in Detroit in October 2006 due to the Detroit Tigers Baseball Teams entrance into the 2006 World Series. SWOT [pic] Brand position Brand Positioning as is seen from the communications of the Brand selected and their major competition Position Tiger beer as a brand and product that will allow consumers to STAND OUT with Tiger beer. The STAND OUT with Tiger beer campaign idea demonstrates how consumers can beunique, cool and contemporary. With great innovation on the product, it aims at reaching out toconsumers ¶ wants and needs. The strategy was executed mainly in the digital social space withendorsements from key opinion leaders and social influencers online. According to Synovate,perception of Tiger as a beer for good times and fun increased by 14 per cent; an additional 12per cent of consumers described the beer as one my friends approved of; and consumption among young adults increased by six per cent. Competitive Analysis Model The competition faced by Tiger Beer versus its competitors is analyzed using Porter s Five Forces Model to explain Tiger Beer competitive position and strategic advantages. [pic] Competitive Rivalry. The intensity of rivalry helps decide the extent of the value of brands and products in which will create head -to-head competition. It also determines the attractiveness of the industry. Tiger Beer is internationally renowned to be an exotic beer with high quality control. There are many other international beers such as Heineken, Carlsberg, Suntory and Tsingtao etc. With so many brands available, it will create a competitive industry. Their prices te nd to be similar and competition focuses on advertising, promotion and product development. Tiger Beer faces strong competitors and fight for higher market share through Differentitation. The traditional approach often takes to keep in terest and increase consumption is by advertising, POS materials and other promoters. Tiger Beer stands out by appealing to consumer and generates interest in its brand. Tiger Beer targets younger consumers which associate themselves with brands that are seen as cool and trendy by organizing a  µstand out with Tiger Beer ¶ campaign i. e. introduction of three designer bottles based on artistic and music themes. Tiger Beer also in touch with community of over 20,000 Tiger fans in Facebook that created more buzz and had fans share their views plus other activities in bloggers, Twitter, Flicker and YouTube. Threat of New Entrants In every industry, existing and potential competitors play a part in its profitability. The threat of new entrants is highly dependable on industry entry barriers. Newer brands such as Cheese Beer and Corn Beer have emerged. They all has managed to keep transportation cost low and hence, is able to keep beer prices at minimal. Cheese Beer The US Miller Beer Company develops beer which has the unique rich milk fragrance and light malt taste which is very delicious. It is made of the lacto -protein whey as main raw material, malts, and hops which ferments to produce the cheese beer. Corn BeerJapan launched the corn beer, a corn-based materials which is pure in taste,limpid color, low alcohol, low calorie, high in protein, vitamins and effective in human nutrition. Threat of Substitutes The threat that can subst itute a product highly depends on the price allocated to the product and its performance. This allows consumers to turn to different products to satisfy the same basic need. In the beverage industry, there are many substitutes product to Tiger Beer. Wine and hard liquor is highly available on the market. On other extreme, a substitute can be simply a Coca-Cola or a cup of coffee. Bargaining Power of Suppliers The ability to charge customers different prices with differences in the value created for those buyers usually indicates that the market is characterized by high supplier power. Tiger Beer minimize the power of suppliers through close coop eration with the raw materials suppliers and thus minimize the cost impact. Bargaining Power of Buyers With many other brands in the market, consumers have a large variety of brands to choose from. Many bars and restaurants usually carry several brands of beers. However, through effective marketing and promotion, Tiger Beer create the demand for its products and w ith that value instilled in the name, many bars and club will want to carry the brand . Entry to new market. The Indian beer market is in the focus of many players. The latest entry is the launch of Tiger beer, a fine beer brand Indians who have visited Singapore or Thailand might know already. The beer is also not totally new to the Indian beer market, as it was imported into India, but was only made available at exclusive premium outlets. India is the 10th country in the Asia Pacific region where the award-winning Tiger will be brewed, Asia Pacific Breweries Aurangabad Limited (APBAL), a subsidiary of Asia Pacific Breweries Limited (APB), said during the launch of Tiger beer in Mumbai. Tiger was first brewed in 1932, and is today available in more than 60 countries. In view of Indias growing beer market, rising disposable incomes of the consumers and favourable demographics, it is timely that we now offer Tiger as a premium option to the many discerning Indian drinkers who are becoming increasingly experimental in making an informed choice. Other brands offered by APB in India are Barons Strong Brew and Cannon 10000 which cater to the strong beer segment of the Indian beer market, whereas Tiger is positioned for those consumers who want a lower alcohol content. In additional,tiger beer expanding in Canada and successful entry into the United States. Molson, the largest beer importer in Canada, is set to market, distribute and sell the brew originating in Singapore, which is now available only in Ontario and British Columbia. Canadians consume the equivalent of 7 billion cans of beer annually. That is 33 times the size of the Singapore beer market. Positioning itself as a premium pan-Asian beer, Tiger is aiming to carve out a niche for itself in the North American market.

Those Winter Sundays Essay -- essays research papers

Knowing Your Father Being a child is one of the hardest stages in a person’s life. They go through doing all the wrong things in order to learn how to do the right things, and then they socially develop into a sensible mature adult. During this stage of a young child's life, the roles of parenting are absolutely crucial and determine a child’s role that he/she is going to play in society in the future. This is a crucial part of everyone’s life, they need to learn what they are good at and what they are not good at. In the poem "Those Winter Sundays" by Robert Hayden, there is a sense that the narrator does not have a special bond with his father when he was a young boy, and that there is a sense of fear toward his father. I feel that in order to grow up and be a morally strong-stable person, you need a well-built relationship with at least one of your parents, if not both. Which was more common back then than now. Growing up in a very suburban town taught me many things about being a boy and even further into my life as then becoming a young man. I spent most of my childhood days running around the desert with my motorcycle, riding in the dirt track I had, or helping my father with some project that he had around the house or in the garage with the cars. I used to always come back to him with everything for help and the support that I needed. I would run up to the house, break his concentration, and he would come help me with whatever I needed help with. He al...

Data Security and Mobile Devices

Data Security and Mobile Devices Introduction: Mobile devices such as smartphones, PDAs, tablets, and netbooks have become an integral part of everyday business operations. Millions of people log into their company’s secure network on mobile devices via wireless Internet or even accessing their email, making sensitive data more susceptible to data theft and hacking. Mobile technology is advancing at such a fast pace, making it harder for IT managers to keep up with newly emerging threats. Since the smartphone emerged in the business scene, cybercrime has increased exponentially.Data security has now become the main focus for most IT managers in larger corporations. What are some of the risks associated with using mobile devices in business operations? Human error is the biggest risk associated with data security when it comes to using mobile devices. This is mostly due to loss of theft of a smartphone or other mobile device. In a study conducted in Washington DC last year, tax i drivers counted the number of mobile phones that were left behind in taxis over a six month period. Over eighty-three hundred phones were recovered.That was almost twenty-five times the number of laptops that were left in the taxis during the same period. Although all corporate laptops are password protected, few have password protection on their mobile devices. (Phifer) â€Å"According to Credent Technologies, eighty-eight percent of mobile devices carry valuable information- from patient, customer and employee records, financial statements, and passwords,† (Phifer). Because so few people PIN-lock their phones, all of this sensitive data can easily fall in to the hands of a hacker.Mobile users often auto save their username and passwords to avoid monotonous reentry. This gives the hacker access to any information available to theft victim. Another major risk associated with the use of mobile devices is mobile malware. Most mobile operating systems lack the anti-virus and o ther security feature that are found on laptops. This makes mobile devices susceptible to viruses such as Trojan and worms. Doombot is a Trojan virus that is designed to affect all mobile operating platforms such as Android, iOS, and blackberry. It is transferred through MMS and Bluetooth (Panda Security).What are some techniques used by IT managers to minimize security risks with mobile devices? It is vitally important to the cyber security of a company for IT managers to constantly be assessing the security of their network. Some important steps managers are taking are education, visualization, conservative defaults, hard switching, and most importantly manager and employee training. Educating employees about the risks of using mobile devices is important because the human element poses the greatest risk to the cyber security of the company.Its important for the firm to have a training program in place so all employees know how to protect themselves and the company. Visualization is also important in constant uphill battle of cyber security. Managers must constantly be looking for the latest threats against the network and try to find a solution before a breach occurs. Conservative default settings on the firm’s network prevent employees from viewing non-secure websites and also from downloading files from places from outside the company’s network.This would allow employees to still download attached files from intra-company email but would prevent the downloading of files that might be infected with a virus. (Nykodym) IT managers also use outside contractors to monitor a company’s network security. Companies like BlueFire Mobile Security cater to the rapidly expanding reliance on mobile devices. Their services provide protection for lost or stolen devices, information encryption, and security while on the Internet. They also offer protection for a company’s wired network as well.They provide intrusion prevention, firewall, authen tication, and encryption for the entire network. Contracts with companies like BlueFire are often made with smaller firms or with firms who want to reduce the size and budget of their IT department. (Computer Security Update) How significant was the increase of cyber attacks when mobile devices became part of everyday life? Smartphones exploded on the business scene in the mid 2000s. They provided the convenience of accession of vital information from anywhere.According to Sharia Panela’s article for GMA News , â€Å"between 2007 and 2012, small and medium businesses reported steadily increasing web attacks. Malware, phising, and other types of violation surged by 35 percent while email attacks soared by 12 percent† (Panela). All of these types of attacks are in a large part due to the lack of security on mobile devices. In Norton’s 2012 Cybercrime Report, the total price tag on consumer data cybercrime was $110,000,000,000. China leads the pack with a total los s of $46 billion and the Unites States coming in second with a total loss of $21 billion.With Apps for everything from mobile banking to syncing work and personal email, people have more sensitive data on their phone than ever before. The Cybercrime report concludes with the changing face of cybercrime. The new frontier for hackers is social media websites and new mobile devices. (Palmer) Conclusion: With all of the new developments in cyber security hackers always seem to be one step ahead. Smartphones and other mobile devices have become such an important part of everyday business employees. These devices are a virtual candy store for hackers, a one-stop shop for all of the data stored on the device.If the device is lost or stolen, it can be used to access the internal network of the firm and extract private data about customers or financial information. Mobile Security has come to the forefront of the IT department’s agenda in larger data driven firms. Although they implem ent measures to prevent security breaches, the human element is the most damning. Managers need to provide educational programs for their employees to learn about proper use of mobile devices on company networks. Works Cited â€Å"Computer Security Update. † Computer Security Update. 8. 4 (2007): 1-4.Web. 4 Nov. 2012. Nykodym, Nick. â€Å"Journal of Politics and Law. † Journal of Politics and Law. 5. 1 (2012): 1-6. Web. 4 Nov. 2012. Palmer, Adam. â€Å"Norton Cybercrime Report 2012. † Norton Cybercrime Report 2012. (2012): n. page. Web. 4 Nov. 2012. Panela, Sharia. â€Å"Personal gadgets raise risk of cybercrime in workplace. † GMA News Online. GMA Network Inc. , 18 2012. Web. 4 Nov 2012. Phifer, Lisa. â€Å"Business Communications Review. † Business Communications Review. (2007): 23-25. Web. 4 Nov. 2012. â€Å"Virus Encyclopedia . † Panda Securities. Panda Worldwide, Web. 4 Nov 2012.